CDP – Data Integration

By | October 23, 2023

In the previous post, I wrote about Customer Data Platforms in general and the different components of a CDP. The success of CDP implementation depends on the different kinds of Data Integration that it supports.

Data integration is when you bring data from different places together to make it easier to understand. This can be done using fancy tools or by connecting different software. By doing this, businesses can learn more about their customers and make better decisions.

Unification and Identity Resolution

Identity resolution is an important part of collecting and combining customer data. It helps businesses create a complete view of each customer by matching and merging information from different sources. With a unified view, businesses can understand customer behaviors, preferences, and interactions, leading to better-personalized experiences and targeted marketing efforts. Ultimately, this helps improve customer satisfaction and brand loyalty. Identity resolution is essential for businesses to make smart decisions and build strong customer relationships.

Identity resolution is important for understanding the true value of data. To achieve this, we need to have data from different sources seamlessly combined. However, this integration process can be time-consuming. Treasuredata helps simplify this task by providing a powerful platform that allows you to easily integrate and manage datasets from various domains.


Treasure Data is a customer data platform (CDP) that specializes in data integrations. They offer a variety of connectors and integrations with popular tools and platforms such as Salesforce, Marketo, and Google Analytics, as well as custom integrations using APIs and SDKs. Treasure Data’s data pipeline architecture also allows for real-time data streaming and batch processing, ensuring that data is up-to-date and accurate. Additionally, their platform offers data cleansing and normalization features, making it easier to integrate data from disparate sources. With Treasure Data, businesses can streamline their data integration process and gain a more complete view of their customers, ultimately improving their marketing and customer experience strategies.

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One thing that has caught my eye is IOT integrations that Treasuredata supports. Raspberry pi and Arduino are some of them. It brings in the capability of running experiments and learning from them. Think of a scenario where you have enabled Raspberry Pi interaction when the guest gets into a fitting room. The captured data aids in knowing more about the guests as well as the products.

In conclusion, data integrations and CDPs are essential tools for businesses that want to gain a comprehensive view of their customers and improve their marketing and customer experience strategies. Integrating data from a Raspberry Pi device is just one example of how businesses can leverage data to drive growth and improve customer satisfaction.

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