What is SFMC?
SFMC stands for Salesforce Marketing Cloud. Its a digital marketing platform and helps in automating the multi-channel marketing. In simple terms it helps sending out communication to customers and also collect analytics based on how a customer engages with that communication. SFMC Admin is first step into learning more about the platform.
Why did I choose to get certified?
One word answer to this is ‘Curiosity’. Being an engineer in the customer and marketing domain, I was curious what happens next when data is sent to an Email service Provider (ESP). Below are some content that I referred to get SFMC Admin certified. SFMC Admin certification helps understand the platform at a broad level and a good entry point for further study.
Learning content
- SFMC Admin Playlist by Trailblazing Together by @MCLearningCamp
- Selected videos by Cameron Robert.
- Helps in looking at the SFMC platform.
- Access to the platform at work really helped me.
- Trailhead
- Pick and choose the trailmix you want to learn more about the platform.
Data engineering context
I mapped the below concepts in SFMC to the data engineering world which made it easier for me. Here are some of those:
| Sl.No | SFMC | Data Engineering |
| 1 | Data Extensions | Tables |
| 2 | Contact Model | Data Model |
| 3 | Automation/Journey | Data pipeline/workflow |
Here are other tech related posts on my blog.